Mar 31, 2020
Rodney Abbot is a senior partner at Lippincott, the global creative consultancy behind the logos of Walmart, Starbucks, Delta, and Southwest Airlines, among others. In this podcast, he discusses the process of creating a logo for a company. Topics include using a logomark, logotype (or both), color’s impact on a logo, and the hottest logo design trends for 2020.