Feb 10, 2021
Today’s guest, Lynette Sheppard is also known as the iPhone Diva. Lynette joins the show from the highly photographic island of Molokai in Hawaii to give us some insight on how we can best use our phones to practice creativity through photography.
Lynette Sheppard has taught iPhoneography throughout Europe, Canada, and the United-States. She is known for her out-of-the-box imaginative uses of taking photographs and making images with an iPhone.
When you take a photograph, is the app doing all the work? Does it still count as art?
Our discussion covers what makes art, how art can help you know yourself better, and some of the best apps for making great images with your phone.
Tips for better photos
- Taking a better picture with your phone:
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- Train your eye, look at tons of pictures to find out what you like
- Use the native camera: on the iPhone it’s great; take tons of pictures
- Learn about composition
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- What’s in the frame
- When do you push the button
- Editing — use the right tools
- Managing your photo collection — sort through your pictures quickly after having taken them, for multiples, pick one and delete the rest. If you want to show photos to people, pick your 10 or 15 best.
- Creativity — We are all creative, even if we don’t believe it. The iPhone allows us to play and all art starts as play.
- Feeling intimidated? Try Snapseed
- Printing — certain apps save at high resolution (Snapseed) but some others cut down on resolution (Diana Photo). The Big Photo app can let you know what kind of resolution you may have lost after editing.
- Unsure about intellectual property rights? Begin with found objects. Lynette touches on how she will use details of a painting to use as an overlay in a way that makes it unrecognizable. If it is recognizable and modern, she says that artists are generous, and often asking for permission is enough.
About Karen Tiber Leland
Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.
She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.
Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.
Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook
About our guest
Writer, artist, and blogger, Lynette’s first published work was a terrible little poem. She was ten years old. She didn’t publish again until she became a registered nurse, but she never stopped wanting to tell stories. Now she makes up stuff all the time and occasionally tells the unvarnished truth.
Lynetteshepperd@me.com
Get in touch with Lynette through her website|Facebook|Steller
Mentioned
Anne Lamott — Bird by Bird: Some Instructions on Writing and Life
Resources
Karen’s book
The Brand Mapping Strategy:
Design, Build and Accelerate Your Brand was just produced and released on Amazon’s
Audible as an audiobook. You can now get an audio version of the
book read in its entirety by Karen.
The Brand Mapping Strategy, Design, Build and Accelerate Your Brand
