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Thought Talk


Aug 26, 2020

Most people who choose independent work in the gig economy do so because they are pursuing career fulfillment, independence, and flexibility. But the trade-off is that you need to fend for yourself: withholding and remitting taxes, putting money aside for health insurance, retirement or paid sick leave, etc.

 

This can be overwhelming, but today I welcome Matthew Spoke, CEO of Moves Financial, to the show. Moves is a startup dedicated to helping independent workers achieve their financial goals.

 

We discuss what the gig economy is exactly, how it was expected to grow, and how COVID-19 impacted the timeline. We also touch on the increased demand for interim C-level executives and what the biggest pitfalls are for gig workers and the people who hire them.

 

Get to know the gig economy

 

  • Growing labor force trends:
    • Economic and industry instability — More people will choose independent work as a primary choice or to diversify income in the coming decades.
    • Increasing selection — More skills are being brought into the online marketplace every day.

 

  • Tips for Gig workers:
    • Diversify — Make sure you have profiles on every platform to avoid your reputation being held hostage.
    • Financial hygiene — Understand your income and live below your means so you can put money aside.

 

  • Tips for hiring gig workers:
    • Do your due diligence — Investigate reviews to avoid the most common pain points.



About Karen Tiber Leland

 

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.

 

She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

 

Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.

 

Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook

 

About Our Guest

 

Matthew Spoke is the Founder and CEO of Moves, a fintech company for the gig economy, and the Open Foundation, a not-for-profit designed to steward the Open Application Network (The OAN). For many years, Matthew has been a leading advocate for the potential social benefits of decentralized technologies in the world. Matthew has been an entrepreneur for five years, through which he’s had the opportunity to serve as a founding board member of the Enterprise Ethereum Alliance and a founding director of the Blockchain Technology Coalition of Canada. He’s also served as an advisor to governments on the regulatory implications of new technologies like blockchain on the future world of finance.

 

You can learn more about Matthew Spoke on Twitter and LinkedIn

 

Mentioned

Moves Financial

TaskRabbit

Thumbtack

 

Resources

 

Do you think you might benefit from one-on-one branding and marketing consulting? If so, you might want to consider booking a Rent My Brain session.

 

During this one-hour, no-holds-barred consulting call, I promise to get to the heart of your marketing, social media, PR branding, business development, or content marketing question.

 

The feedback I give is to the point and precise: you will walk away with actions and solutions.


For more information or to book a session, contact me directly at karen@karenleland.com or visit Sterling Marketing Group.